Encouraged by the success of the Blancpain Endurance Series, world-renowned Swiss watch manufacture Blancpain and the SRO Motorsports Group decide at the end of 2013 to extend their partnership to the Sprint series, previously promoted as the FIA GT Series, offering teams and drivers the opportunity to compete for an overall Blancpain GT Series title, linking sprint and endurance. The Blancpain Sprint Series runs over seven events with two races of one hour per event. Particular emphasis is placed on the promotion of future talents, with the creation of the Silver Cup and the Sean Edwards Trophy as part of the Pro-Am Cup. The objective of the Blancpain Endurance Series, five events centred around the Total 24 Hours of Spa, is to take GT3 cars into endurance racing formats of three hours with two mandatory pit stops.
Blancpain Endurance Series and Blancpain Sprint Series have their separate classifications and award separate titles, but they are joined together through a Blancpain GT Series titles for teams and drivers, for those in a position to compete in both.
In 2015 SRO Motorsports Group celebrates its 20th anniversary.
SRO Motorsports Group is specialised in the promotion and organisation of motorsport series since 1995. Although primarily concerned with GT racing, with whose revival in the 1990’s SRO was inextricably linked, the company also managed ‘star-maker’ single-seater championships, such as the Cooper Tires British F3 International Series. SRO has offices in London, Paris and Liège. SRO promotes several championships and series, such as the Blancpain GT series with the Blancpain Sprint Series and the Blancpain Endurance Series, the Avon Tyres British GT Championship and has various franchise agreements including the GT4 European Series. SRO Motorsports Group is chaired by company founder and CEO Stephane Ratel, who, working with a team of full-time staff and freelancers worldwide, and with the support of the Royal Automobile Club of Belgium, is one of the most respected personalities in the motorsport industry.